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IBM is aligned around a single, focused business model: innovation. IBM takes its breadth and depth of insight on issues, processes and operations across a variety of industries, and invents and applies technology to help solve its clients' most intractable business and competitive problems. Although we remain committed, as ever, to lead the development of state-of-the-art technologies, and the products and service offerings built around them, we measure ourselves today by how well we help clients solve their biggest and most pressing problems.